The popularity of restaurant delivery services in Romania has been on the rise in recent years.
Customer preferences: Romanians have shown a growing preference for convenience and time-saving solutions, which has led to an increase in demand for restaurant delivery services. Additionally, the COVID-19 pandemic has accelerated this trend, as many people are now more comfortable with ordering food online rather than dining in restaurants.
Trends in the market: One trend in the Romanian restaurant delivery market is the emergence of new delivery platforms. These platforms offer a wider variety of restaurants and cuisines to choose from, making it easier for customers to find what they are looking for. Another trend is the increasing use of technology in the delivery process, such as real-time tracking and delivery notifications, which enhances the customer experience.
Local special circumstances: Romania has a rich culinary tradition, with a wide variety of traditional dishes that are popular among locals. This has led to a unique market for restaurant delivery, with a mix of both traditional and international cuisines being offered. Additionally, the country has a large student population, which has contributed to the growth of the restaurant delivery market as students often prefer the convenience of ordering food online.
Underlying macroeconomic factors: The Romanian economy has been growing steadily in recent years, which has contributed to an increase in disposable income and consumer spending. This has allowed more people to afford the convenience of restaurant delivery services. Additionally, the country has a large and growing urban population, which has also contributed to the growth of the market as urban dwellers are more likely to use delivery services due to their busy lifestyles.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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