Online Food Delivery

The revenue in the Online Food Delivery market in North Macedonia is projected to reach US$34.43m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 5.96%, resulting in a projected market volume of US$45.99m by 2029.
In the Grocery Delivery market, the revenue growth is expected to be 7.8% in 2025.0.
The projected market volume for the Grocery Delivery market in North Macedonia is US$30.98m in 2024.
In global comparison, China is expected to generate the most revenue in the Online Food Delivery market with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$116.40 in 2024.
Furthermore, in the Grocery Delivery market, the number of users is expected to amount to 356.9k users by 2029.
The user penetration in the Grocery Delivery market in North Macedonia will be at 12.8% in 2024.
The online food delivery market in North Macedonia is experiencing a surge in demand due to the convenience and safety it offers amidst the COVID-19 pandemic.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Online food delivery has become a popular trend in North Macedonia, with an increasing number of consumers opting for this convenient and time-saving option. The market has witnessed significant growth in recent years, and this trend is expected to continue in the coming years.

Customer preferences: The growing popularity of online food delivery in North Macedonia can be attributed to the changing lifestyles of consumers. With busy schedules and a desire for convenience, consumers are increasingly turning to online food delivery services to save time and effort. Additionally, the COVID-19 pandemic has further accelerated the adoption of online food delivery, as consumers prefer the safety and convenience of ordering food online.

Trends in the market: One of the key trends in the online food delivery market in North Macedonia is the increasing adoption of mobile apps for ordering food. More and more consumers are using mobile apps to order food, as it offers a more seamless and convenient experience. Another trend is the growing popularity of healthy food options, with consumers becoming more health-conscious and demanding healthier food choices.

Local special circumstances: North Macedonia has a unique culinary heritage, with a rich blend of Mediterranean and Balkan cuisine. This has led to a diverse food culture, with a wide range of local and regional dishes. The online food delivery market has responded to this demand by offering a variety of local and regional food options, catering to the diverse tastes of consumers.

Underlying macroeconomic factors: The growth of the online food delivery market in North Macedonia is also driven by underlying macroeconomic factors. The country has a young and tech-savvy population, with a high internet penetration rate. Additionally, the country's GDP has been steadily growing, leading to an increase in disposable income and consumer spending. These factors have created a favorable environment for the growth of the online food delivery market.In conclusion, the online food delivery market in North Macedonia is witnessing significant growth, driven by changing consumer preferences, increasing adoption of mobile apps, and a unique culinary heritage. The market is expected to continue to grow in the coming years, supported by underlying macroeconomic factors such as a young and tech-savvy population and a growing GDP.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.