The Retail Delivery market in North Macedonia has seen significant growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.
Customer preferences: Consumers in North Macedonia are increasingly turning to online shopping, driven by the convenience and accessibility of e-commerce platforms. This has led to a growing demand for retail delivery services, as consumers seek fast and reliable delivery options for their purchases. Additionally, there is a growing preference for contactless delivery options, as consumers prioritize safety and hygiene in the wake of the COVID-19 pandemic.
Trends in the market: The retail delivery market in North Macedonia is becoming increasingly competitive, with a growing number of players entering the market. This has led to a range of innovative delivery options, including same-day and express delivery services. Additionally, there is a growing trend towards environmentally sustainable delivery options, as consumers become more conscious of their carbon footprint.
Local special circumstances: North Macedonia has a relatively small and fragmented retail market, with a large number of small and medium-sized enterprises (SMEs) operating in the sector. This has led to a range of unique challenges for retailers and delivery providers, including limited logistics infrastructure and a lack of standardized processes. However, this has also created opportunities for innovative delivery providers to differentiate themselves in the market.
Underlying macroeconomic factors: North Macedonia has seen steady economic growth in recent years, driven by a range of factors including foreign investment and a growing tourism industry. This has led to a growing middle class with increasing purchasing power, which has in turn driven demand for retail delivery services. Additionally, the government has implemented a range of policies aimed at promoting e-commerce and digitalization, which has further supported the growth of the retail delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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