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Dating Services - North Macedonia

North Macedonia
  • Revenue in the Dating Services market is projected to reach US$1.76m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -30.22%, resulting in a projected market volume of US$291.20k by 2029.
  • The Online Dating market has a projected market volume of US$917.30k in 2024.
  • In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$12.65 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 162.1k users by 2029.
  • User penetration in the Dating Services market will be at 6.7% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

In-Scope

  • Matchmaking for the search for life partners such as Matrimony.com
  • Online Dating for easy flirting and chatting such as Tinder and Bumble
  • Casual Dating for the search for non-committal sex such as Ashley Madison

Out-Of-Scope

  • Niche dating, such as portals or apps for vegetarians
  • Offline dating agencies
  • Speed dating or similar events for singles
Dating Services: market data & analysis  - Cover

Market Insights report

Dating Services: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Dating Services market in North Macedonia has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences have shifted towards online dating due to its convenience and accessibility. In today's fast-paced society, people are increasingly turning to online platforms to meet potential partners. These platforms offer a wide range of features and tools that make it easier for individuals to connect with others who share similar interests and values. Additionally, online dating provides a level of anonymity and discretion that traditional dating methods may not offer, making it an attractive option for many individuals. One of the key trends in the North Macedonian dating services market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious groups, professionals, or individuals with specific hobbies. By targeting these niche markets, dating platforms can provide a more tailored and personalized experience for their users, increasing the likelihood of finding a compatible match. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the availability of high-speed internet, more people are using mobile apps to access dating services. These apps offer a convenient and user-friendly interface, allowing individuals to browse profiles and connect with potential matches on the go. The ease of use and accessibility of mobile dating apps have contributed to their popularity among North Macedonian consumers. Local special circumstances in North Macedonia, such as cultural norms and social dynamics, also play a role in shaping the dating services market. Traditional values and conservative attitudes towards dating and relationships may influence the way individuals approach online dating. For example, some individuals may prefer to use dating platforms that prioritize privacy and discretion to avoid potential social stigma or judgment. Underlying macroeconomic factors, such as the country's economic development and internet penetration rate, also contribute to the growth of the dating services market in North Macedonia. As the economy continues to grow and more people gain access to the internet, the potential customer base for online dating services expands. Additionally, the increasing acceptance and normalization of online dating in society contribute to the market's growth. In conclusion, the Dating Services market in North Macedonia is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the increasing use of mobile dating apps, local special circumstances, and underlying macroeconomic factors. As online dating continues to gain traction, the market is expected to further expand in the coming years.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Dating Services: market data & analysis  - BackgroundDating Services: market data & analysis  - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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