The Grocery Delivery market in North Macedonia has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for this growth is the increasing demand for convenience among consumers. With busy schedules and a desire to avoid crowded stores, many consumers are turning to online grocery delivery services. Additionally, the COVID-19 pandemic has accelerated this trend as more people are looking for ways to minimize their exposure to the virus.
Trends in the market: As a result of these changing customer preferences, there has been a surge in the number of grocery delivery services available in North Macedonia. This includes both traditional brick-and-mortar retailers offering online ordering and delivery, as well as dedicated online grocery delivery companies. Many of these services offer a wide selection of products, competitive pricing, and fast delivery times to attract customers.
Local special circumstances: North Macedonia is a small country with a relatively low population density, which can make it challenging for traditional retailers to operate profitably. This has created an opportunity for online grocery delivery companies to fill the gap and offer customers a more convenient shopping experience. Additionally, the country has a young and tech-savvy population that is comfortable with using digital services.
Underlying macroeconomic factors: The growth of the Grocery Delivery market in North Macedonia is also being driven by broader macroeconomic trends. The country has a rapidly growing economy, with a focus on technology and innovation. This has created an environment that is conducive to the development of new digital services, including online grocery delivery. Additionally, North Macedonia has a strong logistics infrastructure, which makes it easier for companies to deliver products quickly and efficiently.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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