The popularity of online food delivery services has been growing rapidly in North America in recent years.
Customer preferences: Customers in North America are increasingly turning to online food delivery services due to the convenience and ease of use they offer. With busy lifestyles, many people are opting for quick and easy meal solutions, and online food delivery services provide just that. The ability to order food from a wide range of restaurants and have it delivered to their doorstep is a major draw for customers.
Trends in the market: One trend in the North American online food delivery market is the rise of delivery-only restaurants, also known as virtual restaurants. These are restaurants that exist solely for the purpose of delivering food to customers and do not have a physical storefront. This trend has been driven by the increasing demand for delivery services and the lower overhead costs associated with not having a physical location.Another trend in the North American market is the increasing use of technology to improve the delivery experience. Many online food delivery services are investing in artificial intelligence and machine learning to optimize delivery routes and times, as well as to personalize the customer experience.
Local special circumstances: In the United States, the online food delivery market is highly competitive, with a number of major players vying for market share. One factor that has contributed to this competition is the high rate of restaurant ownership in the country, which has led to a large number of restaurants offering delivery services.In Canada, the online food delivery market is still relatively small compared to the United States, but it is growing rapidly. One factor driving this growth is the increasing popularity of food delivery services among younger consumers, who are more likely to order food online than older generations.
Underlying macroeconomic factors: The growth of the online food delivery market in North America is being driven by a number of macroeconomic factors, including rising disposable incomes, changing consumer preferences, and technological advancements. Additionally, the COVID-19 pandemic has accelerated the shift towards online food delivery services, as many consumers have been forced to stay home and avoid dining out. As a result, the online food delivery market is expected to continue to grow in North America in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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