The demand for grocery delivery services in North America has been on the rise in recent years.
Customer preferences: This shift in consumer behavior can be attributed to various factors such as the convenience of shopping from home, the ability to compare prices and products easily, and the preference for contactless delivery during the ongoing pandemic. Customers are also increasingly becoming conscious of their time and value, and therefore, opting for grocery delivery services that save them time and effort.
Trends in the market: In the United States, the grocery delivery market is dominated by large retailers such as Walmart, Amazon, and Instacart. These companies have been expanding their service offerings and leveraging technology to provide a seamless shopping experience for their customers. The use of artificial intelligence and machine learning algorithms has enabled these companies to personalize their offerings and provide recommendations based on customers' purchase history. On the other hand, in Canada, the market is more fragmented, with several regional players competing for market share.
Local special circumstances: In Canada, the demand for grocery delivery services has been on the rise in urban areas, where customers prefer the convenience of having groceries delivered to their doorstep. However, in more rural areas, the demand for these services is relatively low due to the higher cost of delivery and the preference for in-store shopping. In the United States, the demand for grocery delivery services varies by region, with urban areas having a higher demand than rural areas.
Underlying macroeconomic factors: The ongoing COVID-19 pandemic has accelerated the adoption of grocery delivery services in North America. With social distancing measures in place, customers are increasingly turning to online shopping to avoid crowded stores. Additionally, the rise of e-commerce and the increasing penetration of smartphones and the internet have made it easier for customers to shop online. The growing trend of healthy eating and the availability of organic and natural products have also contributed to the growth of the grocery delivery market in North America.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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