Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - North America

North America

In 2024, the projected revenue in the Platform Delivery market in North America is expected to reach US$64.00bn.
This revenue is projected to show an annual growth rate (CAGR 2024-2029) of 4.25%, resulting in a projected market volume of US$78.80bn by 2029.
Additionally, the number of users in the Platform Delivery market is expected to amount to 155.4m users by 2029.
The user penetration rate, which currently stands at 26.6% in 2024, is projected to reach 29.6% by 2029.
Furthermore, the average revenue per user (ARPU) is expected to be US$0.47k.
When compared globally, it is worth noting that the majority of revenue in the Platform Delivery market will be generated China, with an estimated revenue of US$165,200.00m in 2024.
Moreover, China is projected to have the highest user penetration rate in the Platform Delivery market, standing at 52.3%.
In North America, the platform delivery market is experiencing a surge in demand as consumers increasingly rely on online delivery services.

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Analyst Opinion

The Platform Delivery market in North America has been growing steadily in recent years.

Customer preferences: Customers in North America are increasingly relying on online platforms for their daily needs, from food delivery to transportation. This shift towards online platforms has led to a surge in demand for platform delivery services. Customers are looking for convenience, reliability, and quick delivery times.

Trends in the market: The platform delivery market in North America is becoming increasingly competitive, with new players entering the market every year. Established players are expanding their offerings to include new services, such as grocery delivery and prescription delivery. There is also a trend towards more sustainable delivery options, such as electric vehicles and bicycles.

Local special circumstances: The platform delivery market in North America is unique in that it is dominated by a few large players, such as Uber Eats, DoorDash, and Grubhub. These companies have significant market share and are able to leverage their size to negotiate better deals with restaurants and other partners. However, there is also a growing trend towards supporting local businesses, which could lead to increased competition for the larger players.

Underlying macroeconomic factors: The growth of the platform delivery market in North America is being driven by a number of macroeconomic factors, including the increasing popularity of online platforms, the rise of the gig economy, and changing consumer preferences. The COVID-19 pandemic has also played a role, as more people are staying at home and relying on delivery services for their daily needs. However, there are also concerns about the long-term sustainability of the platform delivery model, particularly in terms of worker rights and environmental impact.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.