Meal kits have revolutionized the way people cook and eat, providing convenience, variety, and quality ingredients at home. North America has been one of the biggest markets for meal kit delivery services, with several players competing for market share.
Customer preferences: Customers in North America have shown a growing interest in meal kit delivery services due to the convenience they offer. With busy lifestyles and increasing awareness of healthy eating, meal kits have become a popular option for people who want to cook at home but don't have the time or energy to shop for ingredients. Meal kits also provide variety, allowing customers to try new recipes and cuisines without having to buy multiple ingredients that may go to waste.
Trends in the market: The meal kit delivery market in North America has seen a shift towards customization and sustainability. Customers are increasingly looking for meal kits that cater to their dietary restrictions and preferences, such as vegan, gluten-free, or low-carb options. Meal kit companies are responding by offering more customizable options and partnering with dietary experts to create specialized meal plans. Sustainability has also become a key trend in the market, with companies focusing on reducing packaging waste and sourcing ingredients from local and organic farms.
Local special circumstances: The United States and Canada are the two biggest markets for meal kit delivery services in North America, with several regional players competing with national and international brands. The market is highly competitive, with companies offering different pricing models, delivery options, and meal plans. Some companies have also partnered with grocery stores and retailers to expand their reach and offer their products in physical stores.
Underlying macroeconomic factors: The meal kit delivery market in North America is driven by several macroeconomic factors, including changing consumer preferences, increasing urbanization, and the rise of e-commerce. With more people living in cities and working longer hours, meal kits offer a convenient solution for busy lifestyles. The growth of e-commerce has also made it easier for customers to order meal kits online and have them delivered to their doorstep. The COVID-19 pandemic has further accelerated the growth of the meal kit delivery market, as more people are cooking at home and looking for safe and convenient options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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