Online Food Delivery

The revenue in Nepal's Online Food Delivery market is projected to reach US$178.80m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.25%, resulting in a projected market volume of US$278.20m by 2029.
Similarly, the Grocery Delivery market is anticipated to experience a revenue growth of 12.9% in 2025.0, with a projected market volume of US$174.70m in 2024.
In a global comparison, China is expected to generate the highest revenue, amounting to US$450.50bn in 2024.
Moreover, the average revenue per user (ARPU) in Nepal's Grocery Delivery market is projected to amount to US$40.31 in 2024.
As for the Grocery Delivery market, the number of users is expected to reach 6.7m users by 2029, and the user penetration in this market will be at 13.9% in 2024.
Nepal's online food delivery market is rapidly expanding, driven by a growing tech-savvy population and increasing demand for convenient dining options.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Online Food Delivery market has been gaining popularity in Nepal, with an increasing number of people opting for the convenience of ordering food online.

Customer preferences: Nepalese people have a busy lifestyle and prefer to save time by avoiding long queues and waiting times at restaurants. The convenience of ordering food online, along with the option of home delivery, has become increasingly popular in Nepal. Additionally, the younger generation in Nepal is more tech-savvy and comfortable with online transactions, which has contributed to the growth of the online food delivery market.

Trends in the market: One of the significant trends in the Nepalese online food delivery market is the rise of food delivery apps. These apps have made it easier for customers to order food online, and they offer a wide range of food options from different restaurants. Another trend is the increasing number of restaurants partnering with food delivery services to expand their customer base. This has led to an increase in the number of food options available for customers and has made the market more competitive. Additionally, the COVID-19 pandemic has accelerated the growth of the online food delivery market in Nepal, as people prefer to stay at home and order food online.

Local special circumstances: Nepal is a mountainous country with a diverse cuisine, and the online food delivery market has adapted to these local circumstances. The market offers a range of local Nepalese dishes, including momos, dal bhat, and Newari cuisine. Additionally, the market has also adapted to the religious and cultural practices of the Nepalese people, with many restaurants offering vegetarian and halal food options.

Underlying macroeconomic factors: The Nepalese economy has been growing steadily in recent years, with an increasing number of people moving to urban areas. This has led to a rise in disposable income and a change in consumer behavior, with people opting for convenience and quality. Additionally, the growth of the tourism industry in Nepal has contributed to the growth of the online food delivery market, as tourists prefer to order food online rather than visiting restaurants. However, the market still faces challenges such as poor infrastructure, which can lead to delays in food delivery and affect customer satisfaction.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.