Dating Services

Revenue in the Dating Services market is projected to reach US$6.92m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -7.43%, resulting in a projected market volume of US$4.70m by 2029.
The Online Dating market has a projected market volume of US$4.49m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$6.31 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.5m users by 2029.
User penetration in the Dating Services market will be at 3.5% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Nepal is experiencing significant growth due to changing customer preferences and local special circumstances. Customer preferences in the Dating Services market in Nepal have shifted towards online platforms and mobile applications. With the increasing popularity of smartphones and internet access, more people are turning to online dating to find potential partners. This trend is not unique to Nepal, as online dating has become a global phenomenon. The convenience and ease of use offered by online dating platforms have attracted a large number of users in Nepal, leading to the growth of the market. In addition to online platforms, Nepali customers also prefer dating services that cater to their cultural and religious backgrounds. Nepal is a diverse country with multiple ethnicities and religions, and people often prefer to find partners who share their values and beliefs. Dating services that offer matchmaking based on these factors have gained popularity among Nepali customers, as they provide a more personalized and culturally appropriate approach to finding a partner. The Dating Services market in Nepal is also influenced by local special circumstances. Nepal is a conservative society where dating and relationships are still considered taboo in many communities. However, with the influence of globalization and changing social dynamics, attitudes towards dating are gradually shifting. Younger generations are more open to the idea of dating and are actively seeking platforms to meet potential partners. This cultural shift has created a demand for dating services that provide a safe and discreet environment for individuals to connect with others. Underlying macroeconomic factors such as increasing disposable income and urbanization are also contributing to the growth of the Dating Services market in Nepal. As more people move to urban areas and experience higher levels of income, they have more opportunities to engage in dating activities. This has led to an increased demand for dating services that cater to the needs and preferences of urban dwellers. In conclusion, the Dating Services market in Nepal is witnessing growth due to changing customer preferences towards online platforms and culturally appropriate matchmaking. Local special circumstances, such as shifting attitudes towards dating and increasing urbanization, are also contributing to the expansion of the market. As Nepal continues to develop and embrace modern dating practices, the Dating Services market is expected to further thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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