Nepal, a country known for its natural beauty, is also experiencing a shift in its grocery delivery market.
Customer preferences: The Nepalese market is predominantly driven by the younger generation who are tech-savvy and prefer online shopping. This has led to a surge in demand for online grocery delivery services. Customers are looking for convenience, quality, and affordability, and are willing to pay a premium for these services.
Trends in the market: The grocery delivery market in Nepal is still in its nascent stage, but it is growing rapidly. The number of players in the market is increasing, and there is intense competition among them. To stay ahead of the competition, companies are offering a wider range of products, faster delivery times, and better customer service. Some companies have also introduced loyalty programs and discounts to retain customers.
Local special circumstances: Nepal is a landlocked country with difficult terrain, which makes it challenging to transport goods. This has created an opportunity for grocery delivery companies to fill the gap in the market. The COVID-19 pandemic has also accelerated the growth of the market as people prefer to stay at home and order groceries online.
Underlying macroeconomic factors: The Nepalese economy is growing steadily, and there is a rise in disposable income among the middle-class population. This has led to an increase in consumer spending and a shift towards online shopping. Additionally, the government's push towards digitalization and the growth of e-commerce infrastructure has created an enabling environment for the grocery delivery market to thrive.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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