Meal Delivery - Uruguay | Statista Market Forecast

The Meal Delivery market in Uruguay is expected to generate a revenue of US$11.49m by 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 7.02%, resulting in a market volume of US$16.13m by 2029.
Moving on to the Platform Deliverymarket, it is estimated to have a market volume of US$5.76m in 2024.
Comparatively, China is anticipated to generate the highest revenue of US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$38.90 in 2024.
Looking ahead, the number of users in the Meal Delivery market is expected to reach 398.8k users by 2029.
Furthermore, the user penetration rate in the Meal Delivery market is predicted to be 8.6% in 2024.
Uruguayans are increasingly embracing meal delivery services as a convenient and time-saving solution for their busy lifestyles.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Uruguay, a small country in South America, is experiencing a growing trend in the Meal Delivery market.

Customer preferences: Uruguayans are increasingly turning to meal delivery services due to the convenience and time-saving benefits they offer. With busy work schedules and long commutes, many people find it difficult to prepare meals at home. The younger generation, in particular, is more open to trying new foods and experimenting with different cuisines. This has led to an increase in demand for a variety of meal options, including vegetarian and vegan dishes.

Trends in the market: The Meal Delivery market in Uruguay is highly competitive, with several local and international players vying for market share. One trend that has emerged is the use of technology to improve the customer experience. Many companies now offer mobile apps that allow customers to place orders and track their delivery in real-time. Another trend is the focus on sustainability, with many companies using eco-friendly packaging and locally sourced ingredients.

Local special circumstances: Uruguay has a small population of just over 3 million people, which presents a challenge for companies looking to scale their operations. However, the country's relatively high GDP per capita and stable political environment make it an attractive market for investment. Additionally, Uruguay is known for its high-quality beef and wine, which has helped to drive demand for meal delivery services that offer these products.

Underlying macroeconomic factors: Uruguay's economy has been growing steadily in recent years, with a focus on diversification and innovation. The country has a well-educated workforce and a strong entrepreneurial spirit, which has helped to drive innovation in the Meal Delivery market. Additionally, Uruguay has a relatively high level of internet penetration, which has made it easier for companies to reach customers through digital channels. Overall, the Meal Delivery market in Uruguay is expected to continue to grow as more people seek out convenient and healthy meal options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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