Meal delivery services have been on the rise in Ukraine in recent years, with more and more people opting for the convenience of having food delivered to their doorstep. This trend is driven by a number of factors, including changing customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: One major driver of the growth in the meal delivery market in Ukraine is changing customer preferences. As people's lives become increasingly busy, they are looking for ways to save time and simplify their daily routines. Meal delivery services offer a convenient solution to this problem, allowing customers to order food from their favorite restaurants without having to leave their homes or offices. In addition, many meal delivery services offer a wide variety of cuisines and dietary options, catering to the diverse tastes and preferences of Ukrainian consumers.
Trends in the market: The meal delivery market in Ukraine is characterized by a number of trends that are driving its growth. One trend is the increasing popularity of online ordering platforms, which allow customers to easily place orders and track their deliveries in real-time. Another trend is the emergence of new players in the market, as both local and international companies seek to capitalize on the growing demand for meal delivery services in Ukraine. Finally, there is a trend towards greater innovation in the market, with companies introducing new technologies and features to improve the customer experience.
Local special circumstances: There are a number of local special circumstances that are contributing to the growth of the meal delivery market in Ukraine. One is the country's large urban population, which is concentrated in a few major cities. This makes meal delivery services particularly appealing, as customers in urban areas are often pressed for time and looking for convenient ways to get the food they want. In addition, Ukraine's harsh winters and limited public transportation options can make it difficult for people to go out and get food, further driving demand for meal delivery services.
Underlying macroeconomic factors: Finally, there are a number of underlying macroeconomic factors that are contributing to the growth of the meal delivery market in Ukraine. One is the country's relatively low labor costs, which make it easier for meal delivery companies to offer affordable prices to customers. Another is the growth of e-commerce and online payment systems in Ukraine, which have made it easier for customers to order and pay for food online. Finally, there is a growing middle class in Ukraine that is increasingly interested in trying new foods and dining experiences, further driving demand for meal delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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