Quick Commerce, also known as Q-Commerce, is a rapidly growing market that is transforming the way consumers shop. In Ukraine, the Q-Commerce market is experiencing significant growth due to several factors.
Customer preferences: Ukrainian consumers are increasingly turning to online shopping due to the convenience and speed of delivery offered by Q-Commerce platforms. The younger generation, in particular, is more tech-savvy and prefers to shop online rather than in physical stores. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers prefer contactless delivery options.
Trends in the market: One of the major trends in the Q-Commerce market in Ukraine is the emergence of local players. Several Ukrainian startups have entered the market, offering hyperlocal delivery services and catering to the unique needs of Ukrainian consumers. These companies are leveraging their knowledge of the local market to offer faster and more efficient delivery services.Another trend is the increasing popularity of grocery delivery services. Ukrainian consumers are increasingly turning to Q-Commerce platforms to purchase groceries due to the convenience and time-saving benefits. This trend is expected to continue as more consumers become comfortable with online grocery shopping.
Local special circumstances: Ukraine has a large population of tech-savvy young people who are early adopters of new technologies. This has created a fertile ground for the growth of Q-Commerce platforms in the country. Additionally, Ukraine has a highly urbanized population, with over 70% of the population living in cities. This makes it easier for Q-Commerce platforms to offer fast and efficient delivery services.
Underlying macroeconomic factors: Ukraine is a developing country with a rapidly growing economy. The country has a large population of over 40 million people, which presents a significant market opportunity for Q-Commerce platforms. Additionally, the Ukrainian government has implemented several reforms aimed at improving the business environment and attracting foreign investment. This has created a favorable environment for the growth of Q-Commerce platforms in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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