The eServices market in Ukraine has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Ukraine have shifted towards digital solutions and online services. With the increasing penetration of smartphones and internet connectivity, consumers are looking for convenient and efficient ways to access various services. This has led to a growing demand for eServices such as online shopping, food delivery, ride-hailing, and digital payments. Customers value the convenience, time-saving, and flexibility that eServices offer, allowing them to access services anytime and anywhere. Trends in the eServices market in Ukraine reflect global patterns, with the rise of e-commerce being a prominent example. Online shopping has gained popularity among Ukrainian consumers, driven by the availability of a wide range of products, competitive prices, and the convenience of doorstep delivery. The COVID-19 pandemic has further accelerated this trend, as more people turned to online shopping to meet their needs while adhering to social distancing measures. Similarly, the food delivery market has witnessed significant growth, with consumers increasingly relying on online platforms to order meals from their favorite restaurants. Local special circumstances also contribute to the development of the eServices market in Ukraine. The country has a large population of tech-savvy young people who are quick to adopt new technologies and embrace digital solutions. This tech-savvy population has created a fertile ground for the growth of eServices, as they are more likely to embrace and utilize online platforms for their daily needs. Additionally, the relatively low cost of labor in Ukraine compared to Western countries has attracted international companies to set up their eService operations in the country, further fueling market growth. Underlying macroeconomic factors have also played a role in the development of the eServices market in Ukraine. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of eServices, as consumers have more purchasing power to spend on online platforms. Furthermore, the government has been actively promoting digitalization and e-commerce as part of its economic development strategy, providing support and incentives for businesses operating in the eServices sector. In conclusion, the eServices market in Ukraine is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing adoption of digital solutions, the rise of e-commerce, and the tech-savvy population are driving the growth of the market. Additionally, favorable macroeconomic conditions and government support have created an enabling environment for the development of eServices in Ukraine.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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