The grocery delivery market in Ukraine has experienced significant growth in recent years, driven by changing consumer preferences and increased competition among market players.
Customer preferences: One of the main drivers of the growth in the grocery delivery market in Ukraine is changing consumer preferences. With the rise of e-commerce and the increasing availability of online shopping platforms, consumers are increasingly turning to online grocery shopping as a convenient and time-saving alternative to traditional brick-and-mortar stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as consumers seek to avoid crowded public spaces and reduce their risk of exposure to the virus.
Trends in the market: The grocery delivery market in Ukraine is characterized by intense competition, with a growing number of players entering the market in recent years. This has led to a range of innovative delivery models and value-added services, such as same-day delivery, subscription services, and personalized recommendations. Additionally, there has been a shift towards more sustainable and eco-friendly delivery options, such as electric vehicles and bike couriers.
Local special circumstances: Despite the growth in the grocery delivery market, there are a number of local factors that present challenges for market players. For example, Ukraine has a relatively underdeveloped logistics infrastructure, which can make delivery times longer and more expensive than in other markets. Additionally, there is a high degree of fragmentation in the market, with many small and medium-sized players operating alongside larger, more established companies.
Underlying macroeconomic factors: The growth of the grocery delivery market in Ukraine is also influenced by broader macroeconomic factors. For example, the country's GDP per capita remains relatively low compared to other European countries, which can impact consumer spending habits and limit the potential for growth in the market. Additionally, the ongoing conflict in eastern Ukraine and political instability in the country more broadly can create uncertainty and impact consumer confidence.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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