The Meal Delivery market in Switzerland has been growing steadily over the years, with an increasing number of consumers opting for the convenience of having meals delivered to their doorstep.
Customer preferences: Swiss consumers have shown a preference for healthy and organic food options, which has led to the rise of meal delivery services that offer such options. Additionally, there has been a growing demand for vegan and vegetarian meal options, as well as customizable meal plans that cater to specific dietary requirements.
Trends in the market: One of the major trends in the Meal Delivery market in Switzerland is the use of technology to enhance the customer experience. Meal delivery services are increasingly using mobile apps and online platforms to make it easier for consumers to place orders and customize their meals. Another trend is the use of sustainable packaging materials, which is in line with the Swiss consumers' preference for eco-friendly products.
Local special circumstances: Switzerland's high cost of living has led to an increase in demand for meal delivery services as consumers seek to save time and money. Additionally, the country's diverse population has led to a demand for a wide range of cuisines, which has created opportunities for meal delivery services that specialize in different types of food.
Underlying macroeconomic factors: Switzerland's strong economy and high disposable income levels have contributed to the growth of the Meal Delivery market. Additionally, the country's aging population has created a demand for meal delivery services that cater to the needs of seniors. The country's strict regulations on food safety and quality have also contributed to the growth of the market, as consumers value the assurance that their meals are prepared in a safe and hygienic environment.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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