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Meal Kit Delivery - Switzerland

Switzerland
  • The Meal Kit Delivery market in Switzerland is projected to reach a revenue of US$17.18m by 2024.
  • It is further expected to show an annual growth rate (CAGR 2024-2029) of 0.97%, resulting in a projected market volume of US$18.03m by 2029.
  • By 2029, the number of users in the Meal Kit Delivery market is expected to amount to 26.9k users.
  • The user penetration is projected to be 0.3% in 2024 and is expected to increase to 0.3% by 2029.
  • The average revenue per user (ARPU) in Switzerland is expected to amount to US$665.90.
  • In global comparison, United States is projected to generate the highest revenue in the Meal Kit Delivery market, reaching US$5.64bn in 2024.
  • Among all countries, New Zealand has the highest projected user penetration rate of 7.3% in the Meal Kit Delivery market.
  • Switzerland's meal kit delivery market is thriving as consumers embrace convenient and high-quality meal solutions.

Definition:

Meal kits are pre-packaged boxes of ingredients and recipes that are delivered to customers' homes. Each kit includes all of the ingredients needed to make a specific meal, along with step-by-step instructions for preparing the dish. The idea behind meal kits is to make it easy for people to cook delicious, healthy meals at home without having to plan and shop for ingredients themselves. Many meal kit companies offer a range of dishes to choose from, and some also offer options for specific dietary needs, such as vegetarian or gluten-free meals.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

In-Scope

  • The preportioned recipe box processed and shipped typically through a subscription

Out-Of-Scope

  • Frozen, Reay-to-eat meals
  • Deliveries of processed or prepared food
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Grocery Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Meal Kit Delivery market in Switzerland has been experiencing significant growth in recent years, with a variety of factors driving this trend.

    Customer preferences:
    Swiss consumers are increasingly looking for convenient and healthy meal options, and meal kit delivery services offer a solution to both of these needs. Meal kits provide pre-portioned ingredients and easy-to-follow recipes, making it easier for consumers to cook at home without the hassle of grocery shopping. Additionally, many meal kit delivery services offer organic and locally-sourced ingredients, appealing to the growing trend of sustainable and healthy eating.

    Trends in the market:
    One trend in the Swiss meal kit delivery market is the rise of specialized services catering to specific dietary needs, such as vegetarian or gluten-free options. This reflects the growing demand for personalized and customizable meal options. Another trend is the partnership between meal kit delivery services and traditional grocery stores, as supermarkets look to compete with the convenience of meal kits by offering their own versions.

    Local special circumstances:
    Switzerland's high cost of living and busy lifestyle make meal kit delivery services an appealing option for many consumers. Additionally, the country's strong focus on sustainability and healthy eating aligns well with the values of many meal kit delivery services.

    Underlying macroeconomic factors:
    Switzerland's strong economy and high disposable income levels also contribute to the growth of the meal kit delivery market. With more disposable income, consumers are willing to pay for the convenience and quality of meal kit delivery services. Additionally, the country's small size and dense population make it easier and more cost-effective for meal kit delivery services to operate and deliver to customers.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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