The Meal Kit Delivery market in Switzerland has been experiencing significant growth in recent years, with a variety of factors driving this trend.
Customer preferences: Swiss consumers are increasingly looking for convenient and healthy meal options, and meal kit delivery services offer a solution to both of these needs. Meal kits provide pre-portioned ingredients and easy-to-follow recipes, making it easier for consumers to cook at home without the hassle of grocery shopping. Additionally, many meal kit delivery services offer organic and locally-sourced ingredients, appealing to the growing trend of sustainable and healthy eating.
Trends in the market: One trend in the Swiss meal kit delivery market is the rise of specialized services catering to specific dietary needs, such as vegetarian or gluten-free options. This reflects the growing demand for personalized and customizable meal options. Another trend is the partnership between meal kit delivery services and traditional grocery stores, as supermarkets look to compete with the convenience of meal kits by offering their own versions.
Local special circumstances: Switzerland's high cost of living and busy lifestyle make meal kit delivery services an appealing option for many consumers. Additionally, the country's strong focus on sustainability and healthy eating aligns well with the values of many meal kit delivery services.
Underlying macroeconomic factors: Switzerland's strong economy and high disposable income levels also contribute to the growth of the meal kit delivery market. With more disposable income, consumers are willing to pay for the convenience and quality of meal kit delivery services. Additionally, the country's small size and dense population make it easier and more cost-effective for meal kit delivery services to operate and deliver to customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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