Grocery Delivery - Switzerland | Statista Market Forecast

In 2024, the projected revenue in the Grocery Delivery market in Switzerland is expected to reach US$2.28bn.
This projection indicates a steady annual growth rate (CAGR 2024-2029) of 9.33%, resulting in a projected market volume of US$3.56bn by 2029.
Meanwhile, the Retail Delivery market in Switzerland is anticipated to have a market volume of US$2.04bn in 2024.
In a global comparison, China is expected to generate the highest revenue in the Grocery Delivery market, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Switzerland is projected to be US$816.00 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 3.7m users by 2029.
The user penetration rate in the Grocery Delivery market in Switzerland is forecasted to be at 31.5% in 2024.
Switzerland's grocery delivery market is thriving due to its affluent population's preference for convenience and high-quality products.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Swiss grocery delivery market has been experiencing a steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Swiss customers are increasingly turning to online grocery shopping due to its convenience and time-saving benefits. The COVID-19 pandemic has further accelerated this trend as consumers prefer to avoid crowded supermarkets. Additionally, the high cost of living in Switzerland has led to customers seeking more affordable options, and online grocery shopping provides a wider range of products at competitive prices.

Trends in the market: The Swiss grocery delivery market is becoming increasingly competitive, with both traditional retailers and new entrants expanding their online offerings. The market is dominated by large retailers such as Coop and Migros, who have been investing heavily in their online platforms to meet growing demand. However, new players such as Farmy and LeShop have also emerged, offering more specialized products and services to attract customers.

Local special circumstances: Switzerland's unique geography and decentralized population have made it a challenging market for grocery delivery. The country's mountainous terrain and scattered population centers make it difficult to establish efficient delivery networks. Additionally, Switzerland's strict regulations on food imports and exports have made it challenging for online retailers to source products from outside the country.

Underlying macroeconomic factors: Switzerland's strong economy and high standard of living have contributed to the growth of the grocery delivery market. The country has a high disposable income, and consumers are willing to pay a premium for convenience and quality. Additionally, Switzerland's aging population has contributed to the growth of online grocery shopping, as older consumers prefer to avoid physical stores.In conclusion, the Swiss grocery delivery market is evolving rapidly, driven by changing customer preferences and local special circumstances. While established retailers dominate the market, new players are emerging with innovative products and services. The growth of the market is supported by Switzerland's strong economy and high standard of living, as well as the convenience and time-saving benefits of online grocery shopping.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.