The Swiss grocery delivery market has been experiencing a steady growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Swiss customers are increasingly turning to online grocery shopping due to its convenience and time-saving benefits. The COVID-19 pandemic has further accelerated this trend as consumers prefer to avoid crowded supermarkets. Additionally, the high cost of living in Switzerland has led to customers seeking more affordable options, and online grocery shopping provides a wider range of products at competitive prices.
Trends in the market: The Swiss grocery delivery market is becoming increasingly competitive, with both traditional retailers and new entrants expanding their online offerings. The market is dominated by large retailers such as Coop and Migros, who have been investing heavily in their online platforms to meet growing demand. However, new players such as Farmy and LeShop have also emerged, offering more specialized products and services to attract customers.
Local special circumstances: Switzerland's unique geography and decentralized population have made it a challenging market for grocery delivery. The country's mountainous terrain and scattered population centers make it difficult to establish efficient delivery networks. Additionally, Switzerland's strict regulations on food imports and exports have made it challenging for online retailers to source products from outside the country.
Underlying macroeconomic factors: Switzerland's strong economy and high standard of living have contributed to the growth of the grocery delivery market. The country has a high disposable income, and consumers are willing to pay a premium for convenience and quality. Additionally, Switzerland's aging population has contributed to the growth of online grocery shopping, as older consumers prefer to avoid physical stores.In conclusion, the Swiss grocery delivery market is evolving rapidly, driven by changing customer preferences and local special circumstances. While established retailers dominate the market, new players are emerging with innovative products and services. The growth of the market is supported by Switzerland's strong economy and high standard of living, as well as the convenience and time-saving benefits of online grocery shopping.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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