The Quick Commerce market in Switzerland has been experiencing significant growth in recent years.
Customer preferences: Swiss consumers have been increasingly demanding faster and more convenient delivery options, which has led to the rise of Quick Commerce services. The trend towards online shopping has also contributed to the growth of Quick Commerce in Switzerland, as consumers seek to receive their purchases as quickly as possible.
Trends in the market: One of the key trends in the Quick Commerce market in Switzerland is the emergence of new players in the market. This has led to increased competition and innovation, as companies seek to differentiate themselves and offer new and improved services to customers. Another trend is the use of technology to enhance the customer experience, such as the use of mobile apps to place orders and track deliveries.
Local special circumstances: Switzerland has a unique geography and infrastructure, which presents both challenges and opportunities for Quick Commerce providers. The country's mountainous terrain and scattered population can make delivery difficult and expensive, but at the same time, the country's well-developed transport network and high levels of internet penetration make it an attractive market for Quick Commerce providers.
Underlying macroeconomic factors: Switzerland has a strong and stable economy, with high levels of disposable income and a culture of convenience and efficiency. These factors have contributed to the growth of Quick Commerce in the country, as consumers are willing to pay a premium for faster and more convenient delivery options. Additionally, Switzerland has a highly competitive retail market, which has driven retailers to adopt Quick Commerce services to remain competitive.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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