Meal Delivery - Romania | Statista Market Forecast

The Meal Delivery market in Romania is projected to reach a revenue of US$136.40m in 2024.
Furthermore, it is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.11%, resulting in a projected market volume of US$175.00m by 2029.
Additionally, the Platform Deliverymarket is estimated to have a market volume of US$91.52m in 2024.
In comparison to other countries globally, China is predicted to generate the highest revenue, amounting to US$184.50bn in 2024.
Moreover, the average revenue per user (ARPU) in the Meal Delivery market is projected to be US$36.29 in 2024.
In terms of user base, the number of users in the Meal Delivery market is expected to reach 4.5m users by 2029.
The user penetration rate in the Meal Delivery market is forecasted to be at 19.2% in 2024.
"Meal delivery services in Romania have experienced a surge in demand due to the convenience and time-saving benefits they offer to busy urban dwellers."

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Romania has been experiencing significant growth over the past few years.

Customer preferences: Romanian consumers have shown a growing preference for online food delivery services due to their convenience and time-saving nature. The trend has been driven by the increasing number of people with busy lifestyles and the need for quick and easy meal solutions. Additionally, the COVID-19 pandemic has accelerated the shift towards online food delivery services as people have been forced to stay at home.

Trends in the market: One of the major trends in the Meal Delivery market in Romania is the increasing demand for healthy food options. Consumers are becoming more health-conscious and are looking for meal delivery services that offer a variety of healthy options. Another trend is the rise of vegan and vegetarian food delivery services. As more people adopt plant-based diets, there is a growing demand for meal delivery services that cater to this market segment. Additionally, the market has seen an increase in the number of meal delivery services that offer meal kits, allowing consumers to cook their meals at home.

Local special circumstances: Romania has a rich culinary tradition, and local cuisine is an important part of the country's culture. As such, there is a growing demand for meal delivery services that offer traditional Romanian dishes. Additionally, the country has a large student population, and many of these students live away from home. This has created a market for meal delivery services that cater to students, offering affordable and convenient meal options.

Underlying macroeconomic factors: Romania has experienced steady economic growth over the past few years, and this has contributed to the growth of the Meal Delivery market. The country has a young population, and this demographic is more likely to use online food delivery services. Additionally, the rise of the gig economy has created a market for food delivery services, with many people using these services as a source of income. Finally, the COVID-19 pandemic has accelerated the shift towards online food delivery services, as people have been forced to stay at home and avoid crowded places.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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