Rwanda, known as the "land of a thousand hills," is a country located in East Africa. Despite being one of the smallest countries on the African continent, Rwanda has a rapidly growing economy and a vibrant food culture. In recent years, the Restaurant Delivery market in Rwanda has experienced significant growth.
Customer preferences: Rwandan customers are increasingly turning to restaurant delivery services due to the convenience and time-saving benefits they offer. With the rise of the middle class, more people are working longer hours, leaving them with little time to cook. Additionally, the COVID-19 pandemic has accelerated the adoption of food delivery services as people have become more cautious about dining in public places.
Trends in the market: The Restaurant Delivery market in Rwanda is dominated by local players who have established a strong presence in the market. These companies have been able to leverage their local knowledge and relationships with restaurants to offer a wide range of food options to customers. However, international players have also entered the market, bringing with them their expertise in technology and logistics.One of the major trends in the market is the adoption of mobile apps for food delivery. Customers can now order food from their favorite restaurants using their smartphones, making the process more convenient and accessible. Another trend is the rise of cloud kitchens, which are commercial kitchens that only serve delivery orders. This model allows restaurants to focus on their core business while outsourcing delivery to a third party.
Local special circumstances: Rwanda has a unique food culture that is heavily influenced by its history and geography. Rwandan cuisine is characterized by a variety of stews, cassava, beans, and plantains. Due to the country's mountainous terrain, most of the food is grown locally, making it fresh and flavorful. Additionally, Rwanda has a growing coffee culture, with many coffee shops and cafes offering delivery services.
Underlying macroeconomic factors: Rwanda's economy has been growing steadily in recent years, with a focus on technology and innovation. The government has implemented policies to attract foreign investment and support the growth of small businesses. Additionally, the country has a young and tech-savvy population that is driving the adoption of new technologies. These factors have created a favorable environment for the growth of the Restaurant Delivery market in Rwanda.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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