The Platform Delivery market in Rwanda has been experiencing significant growth in recent years, with an increasing number of consumers turning to online platforms for their shopping needs.
Customer preferences: Rwandan consumers have shown a strong preference for online shopping due to its convenience and accessibility. With the rise of e-commerce platforms, consumers are now able to purchase a wide range of products from the comfort of their own homes. In addition, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers seek to avoid crowded public spaces.
Trends in the market: One of the key trends in the Platform Delivery market in Rwanda is the growth of local e-commerce platforms. These platforms offer a range of products tailored to the needs of Rwandan consumers, including groceries, electronics, and clothing. In addition, there has been a rise in the number of international e-commerce platforms entering the Rwandan market, offering consumers access to a wider range of products.Another trend in the Platform Delivery market in Rwanda is the increasing use of mobile payment platforms. Mobile payments have become increasingly popular in Rwanda, with consumers using platforms such as MTN Mobile Money and Airtel Money to make purchases online. This has made online shopping more accessible to consumers who may not have access to traditional banking services.
Local special circumstances: Rwanda has a rapidly growing middle class, with increasing disposable income and a growing appetite for consumer goods. This has created a significant opportunity for e-commerce platforms, which are able to offer a wide range of products at competitive prices. In addition, Rwanda has a relatively young population, with a high proportion of tech-savvy millennials who are comfortable with online shopping.
Underlying macroeconomic factors: The Rwandan government has been actively promoting the development of the country's digital economy, with a particular focus on e-commerce and mobile payments. This has included the establishment of a national e-commerce platform and the implementation of policies to support the growth of the sector. In addition, Rwanda has a relatively stable political environment and a growing economy, which has helped to attract foreign investment into the country's e-commerce sector.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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