Rwanda, a small country in East Africa, has been experiencing a significant shift in its retail delivery market in recent years.
Customer preferences: Customers in Rwanda are increasingly turning towards online shopping due to the convenience it offers. With the rise of e-commerce platforms, consumers can now easily purchase products from the comfort of their homes and have them delivered to their doorstep. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping as consumers seek to avoid crowded public spaces.
Trends in the market: The retail delivery market in Rwanda is still in its early stages but is rapidly growing. E-commerce platforms such as Jumia and Kilimall have gained popularity in the country, offering a wide range of products at competitive prices. These platforms have also partnered with local retailers to expand their product offerings and improve their delivery services. Another trend in the market is the emergence of last-mile delivery services, which specialize in delivering products to customers' doorsteps.
Local special circumstances: One of the unique challenges facing the retail delivery market in Rwanda is the country's geography. Rwanda is a landlocked country with a rugged terrain, making it difficult to transport goods across the country. Additionally, the country's road infrastructure is still developing, which can lead to delays and increased costs for retailers. However, the government has been investing in infrastructure development, which is expected to improve the logistics and supply chain capabilities in the country.
Underlying macroeconomic factors: Rwanda's economy has been growing steadily in recent years, with a focus on developing the country's private sector. This has led to an increase in disposable income and a growing middle class, which is driving demand for online shopping. Additionally, the government has been implementing policies to promote e-commerce, such as reducing taxes on online transactions. These factors are expected to continue driving the growth of the retail delivery market in Rwanda in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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