Morocco, a country known for its rich culture and cuisine, has seen a significant rise in the Restaurant Delivery market in recent years.
Customer preferences: Moroccan customers have shown a strong inclination towards convenience and speed when it comes to food delivery. They prefer to order food online and have it delivered to their doorstep, rather than visiting a restaurant. This trend is in line with the global shift towards online food delivery services.
Trends in the market: The Restaurant Delivery market in Morocco has witnessed a surge in demand due to the COVID-19 pandemic. With restrictions on dining out, customers have turned to online food delivery services to satisfy their cravings. The market has also seen an increase in the number of players, with both local and international companies entering the market. This has led to intense competition and innovation in terms of delivery options, menus, and pricing.
Local special circumstances: Moroccan cuisine is a unique blend of Arabic, Berber, and Mediterranean influences, which makes it a popular choice among food enthusiasts. However, the cuisine is often complex and time-consuming to prepare, which has led to a rise in demand for delivery services. Additionally, Morocco has a large expat population, who are often looking for familiar food options from their home countries. This has led to the introduction of international food chains and franchises in the country.
Underlying macroeconomic factors: Morocco has a growing middle class and a young population, who are increasingly tech-savvy and prefer to order food online. The country has also witnessed a rise in urbanization, which has led to a shift towards a fast-paced lifestyle. These factors have contributed to the growth of the Restaurant Delivery market in Morocco. Additionally, the Moroccan government has been supportive of small and medium-sized enterprises, which has encouraged the growth of local food delivery startups.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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