Meal Delivery - Morocco | Statista Market Forecast

The Meal Delivery market in Morocco is projected to reach a revenue of US$346.50m in 2024.
It is expected to show an annual growth rate of 5.59% (CAGR 2024-2029), resulting in a projected market volume of US$454.80m by 2029.
In Morocco, the Platform Deliverymarket is expected to have a market volume of US$277.20m in 2024.
In global comparison, China is anticipated to generate the highest revenue in the Meal Delivery market, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Morocco is projected to amount to US$52.91 in 2024.
By 2029, the number of users in the Meal Delivery market in Morocco is expected to reach 8.4m users.
The user penetration in the Meal Delivery market in Morocco will be at 17.1% in 2024.
The meal delivery market in Morocco is experiencing a surge in demand for traditional Moroccan cuisine delivered to consumers' doorsteps.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The popularity of meal delivery services in Morocco has been on the rise in recent years, with an increasing number of consumers opting for the convenience and flexibility of having meals delivered to their doorstep.

Customer preferences: Moroccan consumers are increasingly looking for convenient and affordable meal options that fit their busy lifestyles. With the rise of e-commerce and the growing use of smartphones, consumers are now able to easily order meals online or through mobile apps. Additionally, consumers are becoming more health-conscious and are looking for meal options that are both nutritious and tasty.

Trends in the market: One of the key trends in the Moroccan meal delivery market is the increasing popularity of healthy and organic meal options. As consumers become more health-conscious, they are looking for meal options that are not only convenient but also nutritious and free from harmful chemicals. Another trend in the market is the growing use of technology to improve the delivery experience. Many meal delivery companies are now using sophisticated algorithms and delivery systems to ensure that meals are delivered quickly and efficiently.

Local special circumstances: Morocco has a rich culinary tradition, and many consumers are looking for meal options that reflect this tradition. As a result, many meal delivery companies in Morocco are offering traditional Moroccan dishes, such as tagine and couscous, alongside more international options. Additionally, the Moroccan meal delivery market is highly competitive, with many local and international players vying for market share.

Underlying macroeconomic factors: Morocco has a young and growing population, with a large proportion of the population under the age of 30. This demographic is particularly receptive to new technologies and is driving the growth of the meal delivery market. Additionally, Morocco has a rapidly growing e-commerce sector, which is making it easier for consumers to order meals online. Finally, the Moroccan government has been actively promoting entrepreneurship and innovation, which has created a favorable environment for the growth of the meal delivery market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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