The popularity of meal delivery services in Morocco has been on the rise in recent years, with an increasing number of consumers opting for the convenience and flexibility of having meals delivered to their doorstep.
Customer preferences: Moroccan consumers are increasingly looking for convenient and affordable meal options that fit their busy lifestyles. With the rise of e-commerce and the growing use of smartphones, consumers are now able to easily order meals online or through mobile apps. Additionally, consumers are becoming more health-conscious and are looking for meal options that are both nutritious and tasty.
Trends in the market: One of the key trends in the Moroccan meal delivery market is the increasing popularity of healthy and organic meal options. As consumers become more health-conscious, they are looking for meal options that are not only convenient but also nutritious and free from harmful chemicals. Another trend in the market is the growing use of technology to improve the delivery experience. Many meal delivery companies are now using sophisticated algorithms and delivery systems to ensure that meals are delivered quickly and efficiently.
Local special circumstances: Morocco has a rich culinary tradition, and many consumers are looking for meal options that reflect this tradition. As a result, many meal delivery companies in Morocco are offering traditional Moroccan dishes, such as tagine and couscous, alongside more international options. Additionally, the Moroccan meal delivery market is highly competitive, with many local and international players vying for market share.
Underlying macroeconomic factors: Morocco has a young and growing population, with a large proportion of the population under the age of 30. This demographic is particularly receptive to new technologies and is driving the growth of the meal delivery market. Additionally, Morocco has a rapidly growing e-commerce sector, which is making it easier for consumers to order meals online. Finally, the Moroccan government has been actively promoting entrepreneurship and innovation, which has created a favorable environment for the growth of the meal delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
