The Platform Delivery market in Morocco has been experiencing significant growth in recent years.
Customer preferences: Moroccan customers have been increasingly relying on e-commerce platforms for their shopping needs. This shift in consumer behavior has led to a surge in demand for platform delivery services. Customers are looking for fast and reliable delivery options, with many opting for same-day or next-day delivery. In addition, there is a growing demand for contactless delivery options due to the COVID-19 pandemic.
Trends in the market: One of the key trends in the Platform Delivery market in Morocco is the emergence of new players. Several startups have entered the market, offering innovative solutions to meet the changing needs of customers. These companies are leveraging technology to provide faster, more efficient delivery services. Another trend is the increasing use of drones for delivery, particularly in rural areas where traditional delivery methods may not be feasible.
Local special circumstances: Morocco has a unique geography and infrastructure that presents challenges for the Platform Delivery market. The country has a large rural population, with many areas that are difficult to access. This has led to a focus on developing last-mile delivery solutions that can reach even the most remote areas. In addition, Morocco has a highly diverse population, with many different languages and cultural traditions. This has led to a need for customized delivery options that can cater to the specific needs of different communities.
Underlying macroeconomic factors: Morocco has a rapidly growing economy, with a focus on developing its digital infrastructure. The government has launched several initiatives to support the growth of the e-commerce sector, including the creation of a national logistics platform. In addition, Morocco has a young and tech-savvy population that is increasingly turning to online shopping. These factors have created a favorable environment for the growth of the Platform Delivery market in Morocco.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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