Dating Services

Morocco

Highlights

Revenue in the Dating Services market is projected to reach US$9.33m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.56%, resulting in a projected market volume of US$10.08m by 2029.
The Online Dating market has a projected market volume of US$3.43m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$8.35 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.2m users by 2029.
User penetration in the Dating Services market will be at 2.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Moroccan consumers are increasingly turning to online dating services to meet potential partners. This shift in customer preferences can be attributed to several factors. Firstly, the younger generation in Morocco is becoming more open-minded and embracing modern dating practices. They are more willing to explore online platforms to find love and companionship. Additionally, the convenience and accessibility offered by online dating services have played a significant role in their growing popularity. Moroccan consumers appreciate the ability to connect with potential matches from the comfort of their own homes, without the need for traditional dating rituals or social gatherings.

Trends in the market: One of the key trends in the Moroccan dating services market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, allowing individuals to find like-minded partners. This trend reflects the increasing demand for personalized and targeted dating experiences. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into dating platforms. These technologies enable platforms to provide more accurate and relevant matches based on users' preferences and behavior. Moroccan consumers are increasingly seeking platforms that offer advanced matching algorithms and personalized recommendations.

Local special circumstances: Morocco's conservative cultural norms and traditions have influenced the development of the dating services market in the country. While online dating has gained popularity, there is still a stigma attached to it in some segments of Moroccan society. This stigma can deter some individuals from actively participating in online dating, particularly in more traditional and conservative communities. Furthermore, the language barrier can be a challenge for international dating platforms looking to expand their presence in Morocco. While French and Arabic are widely spoken in the country, there is a growing demand for platforms that offer localized content and support in the local languages.

Underlying macroeconomic factors: The growing Moroccan economy and increasing internet penetration rates have also contributed to the development of the dating services market. As more Moroccans gain access to the internet and smartphones, the potential customer base for online dating platforms expands. Additionally, the changing gender dynamics in the country have played a role in shaping the dating services market. With more women entering the workforce and pursuing higher education, there is a greater demand for platforms that offer opportunities for professional networking and finding compatible partners. In conclusion, the Dating Services market in Morocco is experiencing growth due to changing customer preferences, the increasing popularity of online dating platforms, and the integration of advanced technologies. However, local cultural norms and the language barrier present unique challenges for international dating platforms looking to expand in the country. The underlying macroeconomic factors, such as the growing economy and changing gender dynamics, also contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.