The popularity of restaurant delivery services has been on the rise in many countries, and Moldova is no exception.
Customer preferences: In Moldova, customers are increasingly choosing to order food online and have it delivered to their homes or offices. This is due to the convenience and time-saving benefits of restaurant delivery services. Customers can easily browse menus, place orders, and pay online, without having to leave their homes or offices. Additionally, the COVID-19 pandemic has accelerated the growth of the restaurant delivery market, as more people are staying at home and avoiding crowded places.
Trends in the market: One of the major trends in the restaurant delivery market in Moldova is the growth of online food ordering platforms. These platforms provide customers with a wide variety of restaurant options and offer competitive pricing and delivery times. Additionally, many restaurants are partnering with these platforms to expand their customer base and increase their revenue. Another trend is the increasing popularity of healthy food options, as customers become more health-conscious and seek out healthier meal options.
Local special circumstances: Moldova's restaurant delivery market is unique in that it is dominated by local players. While international food delivery platforms are present, they have not gained significant market share. This is due to the strong presence of local delivery services, which have established relationships with local restaurants and have a better understanding of the local market. Additionally, the cuisine in Moldova is heavily influenced by traditional Eastern European and Balkan dishes, which may not be as widely available on international food delivery platforms.
Underlying macroeconomic factors: Moldova's economy has been growing steadily in recent years, which has led to an increase in disposable income and consumer spending. This has contributed to the growth of the restaurant industry, including the restaurant delivery market. Additionally, the country's young and tech-savvy population has embraced online food ordering and delivery services, which has further fueled the growth of the market. However, Moldova still faces challenges such as high unemployment rates and political instability, which could impact the long-term growth of the restaurant delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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