The eServices market in Moldova has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies. Customer preferences in Moldova have shifted towards convenience and efficiency, with consumers increasingly seeking out online services that can be accessed anytime, anywhere. This has led to a surge in demand for eServices, such as online banking, e-commerce, and digital entertainment platforms. Additionally, the COVID-19 pandemic has further accelerated the adoption of eServices, as people have turned to online solutions for their everyday needs. Trends in the eServices market in Moldova reflect global patterns, with a strong emphasis on mobile applications and digital platforms. Mobile banking, for example, has become increasingly popular, allowing customers to access their accounts, make payments, and manage their finances through their smartphones. E-commerce platforms have also seen significant growth, as more consumers shop online for a wide range of products and services. Furthermore, the demand for digital entertainment platforms, such as streaming services and online gaming, has surged, as people look for entertainment options from the comfort of their homes. Local special circumstances in Moldova have also contributed to the development of the eServices market. The country has a relatively high internet penetration rate, with a large portion of the population having access to the internet. This has created a favorable environment for the growth of eServices, as more people are able to connect and engage with digital platforms. Additionally, the government has recognized the importance of digitalization and has implemented initiatives to promote the adoption of eServices, such as the development of digital infrastructure and the introduction of online government services. Underlying macroeconomic factors have also played a role in the growth of the eServices market in Moldova. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more people to afford and access digital devices, such as smartphones and computers, which are necessary for engaging with eServices. Furthermore, the relatively low cost of internet services in Moldova has made it more affordable for consumers to connect to the internet and access eServices. In conclusion, the eServices market in Moldova is developing rapidly, driven by changing customer preferences, the adoption of digital technologies, and favorable local circumstances. The increasing demand for convenience and efficiency, coupled with the availability of digital infrastructure and government support, has created a conducive environment for the growth of eServices. With the continued advancement of technology and the increasing digitalization of various industries, the eServices market in Moldova is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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