The convenience of online shopping has transformed the grocery industry worldwide. Moldova is no exception, with an increasing number of consumers opting for grocery delivery services.
Customer preferences: Moldovan consumers are becoming increasingly tech-savvy and convenience-driven. The younger generation, in particular, prefers to shop online for groceries, as it saves them time and effort. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as consumers try to minimize their exposure to the virus.
Trends in the market: The grocery delivery market in Moldova has witnessed significant growth in recent years. Several local players have entered the market, offering a range of products and services to consumers. These players have leveraged technology to provide a seamless shopping experience to consumers, with features such as easy-to-use apps, multiple payment options, and quick delivery times. Additionally, many of these players have partnered with local grocery stores to offer a wider range of products to consumers.
Local special circumstances: Moldova is a small country with a population of around 3.5 million people. The grocery delivery market is still in its early stages, and there is significant room for growth. However, the market is highly competitive, with several local players vying for market share. Additionally, the country's infrastructure is still developing, which can pose logistical challenges for grocery delivery companies.
Underlying macroeconomic factors: Moldova is one of the poorest countries in Europe, with a GDP per capita of around $2,300. However, the country has made significant progress in recent years, with GDP growth averaging around 4% per year. Additionally, the country has a young and educated population, which bodes well for the future of the grocery delivery market. However, the country's economy is heavily dependent on agriculture, which can be a challenge for grocery delivery companies looking to source a wide range of products. Overall, the grocery delivery market in Moldova is expected to continue to grow in the coming years, driven by changing consumer preferences and increasing competition among local players.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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