As the world becomes more fast-paced, meal delivery services are gaining popularity all over the globe. Moldova is no exception to this trend, with an increasing number of people opting for meal delivery services.
Customer preferences: Moldova has a busy working population that is always on the go. With people having less time to cook, meal delivery services have become a convenient option for them. Customers prefer meal delivery services that offer a wide variety of options, including healthy and vegan meals. They also look for services that provide quick and reliable delivery.
Trends in the market: The meal delivery market in Moldova has seen a significant increase in demand over the past few years. This trend is expected to continue as more people opt for convenience and healthy food options. The market is also becoming more competitive, with new players entering the market and existing ones expanding their offerings. Meal delivery services are also starting to offer more personalized options, such as meal plans tailored to specific dietary needs.
Local special circumstances: Moldova has a unique cuisine that includes traditional dishes such as mămăligă (polenta) and sarmale (stuffed cabbage rolls). However, meal delivery services in Moldova also offer a variety of international cuisines, such as Italian and Asian. Additionally, the COVID-19 pandemic has increased the demand for meal delivery services, as people are staying at home more and avoiding crowded places.
Underlying macroeconomic factors: Moldova is a developing country with a growing economy. The increasing number of people with busy lifestyles and disposable income has contributed to the growth of the meal delivery market. Additionally, the rise of e-commerce and digital payments has made it easier for customers to order food online and pay for it without leaving their homes. However, the market still faces challenges such as high delivery costs and the need for more efficient logistics.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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