Restaurant Delivery - Laos

Laos

Highlights

The Restaurant Delivery market in Laos is projected to reach a revenue of US$1.97m by 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 5.94%, resulting in a projected market volume of US$2.63m by 2029.
As for the number of users, it is expected to amount to 154.6k users by 2029.
The user penetration, which currently stands at 1.6% in 2024, is projected to reach 1.9% by 2029.
The average revenue per user (ARPU) is expected to be US$15.77.
In global comparison, United States is projected to generate the most revenue in the Restaurant Delivery market, with an estimated amount of US$36.95bn by 2024.
On the other hand, South Korea is expected to have the highest user penetration rate in the market, reaching a projected rate of 44.8%.
The restaurant delivery market in Laos is experiencing a surge in demand due to the growing urban population and increasing preference for convenience.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Laos, a country known for its rich cultural heritage and beautiful landscapes, has witnessed a surge in the restaurant delivery market in recent years.

Customer preferences: The growing popularity of restaurant delivery services in Laos can be attributed to the changing lifestyles of its people. With the rise of urbanization and the increasing number of people working in offices, there has been a shift in consumer preferences towards convenience and time-saving options. Moreover, the younger generation in Laos is more tech-savvy and prefers to order food online through various food delivery platforms.

Trends in the market: One of the key trends in the restaurant delivery market in Laos is the emergence of local food delivery startups. These startups offer a wide variety of local cuisines, which has become popular among the locals and tourists alike. Another trend is the increasing competition among the food delivery platforms, which has led to the introduction of new features and services such as contactless delivery, real-time tracking, and cashless payment options.

Local special circumstances: Laos is a landlocked country that shares its borders with Thailand, Vietnam, China, Myanmar, and Cambodia. Due to its geographical location, Laos has been heavily influenced by the culinary traditions of its neighboring countries. This has led to the creation of a unique blend of flavors and cuisines that are specific to Laos. The local food delivery startups in Laos have capitalized on this trend by offering a wide range of local cuisines that are not easily available in other countries.

Underlying macroeconomic factors: The restaurant delivery market in Laos has been fueled by the country's growing economy and rising disposable incomes. According to the World Bank, Laos has been one of the fastest-growing economies in the East Asia and Pacific region. The increasing number of tourists visiting Laos has also contributed to the growth of the restaurant delivery market. The government's efforts to promote tourism and attract foreign investment have created a favorable environment for the growth of the restaurant delivery market in Laos.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.