Laos, a Southeast Asian country, is known for its beautiful landscapes and rich culture. However, the country is also experiencing a growing trend in the Online Food Delivery market.
Customer preferences: Laotians are increasingly turning to online food delivery services due to their busy lifestyles. The convenience of ordering food online and having it delivered directly to their doorstep is becoming more appealing to consumers. Additionally, the younger generation is more tech-savvy and prefers to use mobile apps to order food.
Trends in the market: The Online Food Delivery market in Laos is experiencing rapid growth. The market is becoming more competitive, with new players entering the market and existing players expanding their operations. The market is also becoming more diverse, with a wider range of cuisines and food options available for consumers. Furthermore, the market is moving towards more sustainable and eco-friendly practices, such as using biodegradable packaging.
Local special circumstances: Laos has a unique food culture that is heavily influenced by its neighboring countries, Vietnam and Thailand. Laotian cuisine is known for its bold flavors and use of fresh herbs and spices. However, due to the country's limited infrastructure, some areas may not have access to certain ingredients, which can limit the variety of dishes available for online delivery.
Underlying macroeconomic factors: Laos is experiencing economic growth, which is contributing to the growth of the Online Food Delivery market. The country's GDP is increasing, and more people are entering the middle class, which means they have more disposable income to spend on food delivery services. Additionally, the country's tourism industry is growing, and tourists are increasingly using online food delivery services to try local cuisine.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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