Online Food Delivery

The Online Food Delivery market in Laos is expected to generate revenue of US$97.02m in 2024.
It is projected to experience a compound annual growth rate (CAGR 2024-2029) of 15.68%, leading to a market volume of US$201.00m by 2029.
Moving on to the Grocery Delivery market, it is anticipated to witness a revenue growth of 21.1% in 2025.0.
In 2024, the market volume for Grocery Delivery is projected to reach US$94.03m.
When compared globally, China is expected to generate the highest revenue of US$450.50bn in 2024.
Furthermore, in the Grocery Delivery market, the average revenue per user (ARPU) is estimated to be US$120.80 in 2024.
As for the Grocery Delivery market, the number of users is projected to reach 1.2m users by 2029.
The user penetration rate in the Grocery Delivery market is expected to be 10.1% in 2024.
Laos is experiencing a growing trend in online food delivery, with an increasing number of local restaurants offering their menus through digital platforms.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Laos, a Southeast Asian country, is known for its beautiful landscapes and rich culture. However, the country is also experiencing a growing trend in the Online Food Delivery market.

Customer preferences: Laotians are increasingly turning to online food delivery services due to their busy lifestyles. The convenience of ordering food online and having it delivered directly to their doorstep is becoming more appealing to consumers. Additionally, the younger generation is more tech-savvy and prefers to use mobile apps to order food.

Trends in the market: The Online Food Delivery market in Laos is experiencing rapid growth. The market is becoming more competitive, with new players entering the market and existing players expanding their operations. The market is also becoming more diverse, with a wider range of cuisines and food options available for consumers. Furthermore, the market is moving towards more sustainable and eco-friendly practices, such as using biodegradable packaging.

Local special circumstances: Laos has a unique food culture that is heavily influenced by its neighboring countries, Vietnam and Thailand. Laotian cuisine is known for its bold flavors and use of fresh herbs and spices. However, due to the country's limited infrastructure, some areas may not have access to certain ingredients, which can limit the variety of dishes available for online delivery.

Underlying macroeconomic factors: Laos is experiencing economic growth, which is contributing to the growth of the Online Food Delivery market. The country's GDP is increasing, and more people are entering the middle class, which means they have more disposable income to spend on food delivery services. Additionally, the country's tourism industry is growing, and tourists are increasingly using online food delivery services to try local cuisine.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.