Grocery Delivery - Laos | Statista Market Forecast

Laos is expected to see a significant growth in its Grocery Delivery market, with projected revenue reaching US$94.03m in 2024.
The market is anticipated to exhibit a strong annual growth rate (CAGR 2024-2029) of 15.90%, resulting in a projected market volume of US$196.70m by 2029.
In terms of the Retail Delivery market, in Laos is projected to reach a market volume of US$94.03m in 2024.
However, in a global comparison, China is expected to generate the highest revenue, with an estimated US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Laos is projected to amount to US$120.80 in 2024.
This indicates the average spending per user in this market.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 1.2m users by 2029.
This signifies the growing popularity and adoption of grocery delivery services among the population of Laos.
Lastly, the user penetration rate in the Grocery Delivery market is estimated to be 10.1% in 2024.
This metric measures the ratio of users to the total population, indicating the market's penetration and adoption rate.
As a journalist with deep knowledge about history, facts, and insights, I can provide you with a country-specific statement about current trends in the grocery delivery market in Laos: "Laos, a country known for its traditional markets, is witnessing a growing demand for grocery delivery services, providing convenience to its busy urban population."

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Grocery delivery services have been increasingly popular in Laos in recent years, with more and more consumers opting for the convenience of having their groceries delivered to their doorstep.

Customer preferences: Laotian consumers are increasingly turning to online grocery shopping, as it offers a convenient and time-saving alternative to traditional brick-and-mortar stores. The younger generation, in particular, is driving the growth of online grocery shopping, as they are more tech-savvy and prefer the convenience of shopping from their smartphones.

Trends in the market: One of the key trends in the grocery delivery market in Laos is the rise of e-commerce platforms that offer grocery delivery services. These platforms are rapidly gaining popularity as they offer a wide range of products at competitive prices, and provide customers with the convenience of shopping from their homes. Another trend is the growing popularity of mobile apps for grocery delivery, which allow customers to place orders and track their deliveries in real-time.

Local special circumstances: Laos is a predominantly rural country, and this has posed some challenges for grocery delivery services. However, with the increase in mobile phone ownership and internet penetration, more and more consumers in rural areas are now able to access online grocery shopping and delivery services. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping in Laos, as consumers are increasingly concerned about their health and safety.

Underlying macroeconomic factors: Laos has a rapidly growing economy, with a young and tech-savvy population that is increasingly embracing e-commerce and online shopping. The government has also been supportive of the development of the e-commerce sector, with initiatives such as the National E-Commerce Strategy and the establishment of the Lao National Internet Centre. These factors are expected to continue driving the growth of the grocery delivery market in Laos in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.