The food delivery market in Jordan has seen significant growth in recent years, driven by changing consumer preferences and the rise of technology platforms.
Customer preferences: Jordanian consumers are increasingly turning to food delivery services due to the convenience and speed they offer. With busy lifestyles and the rise of online ordering platforms, customers are able to order food from their favorite restaurants with just a few clicks. Additionally, the COVID-19 pandemic has accelerated the adoption of food delivery services as people are more cautious about dining out.
Trends in the market: One of the major trends in the Jordanian food delivery market is the increasing popularity of mobile apps and online platforms. Many restaurants have partnered with food delivery apps to expand their reach and offer their services to a wider audience. This has led to increased competition in the market, with new players entering the market and existing players expanding their offerings.Another trend is the rise of healthy food delivery options. As consumers become more health-conscious, they are looking for healthier food options that are also convenient. This has led to the emergence of healthy food delivery services that offer a range of options, from vegan and vegetarian to gluten-free and low-carb meals.
Local special circumstances: Jordan is a small country with a population of around 10 million people. The majority of the population is concentrated in the capital city of Amman, which has a thriving food scene. However, outside of Amman, the food delivery market is still relatively underdeveloped. This presents an opportunity for food delivery companies to expand their services to other parts of the country.
Underlying macroeconomic factors: Jordan has a relatively stable economy, with a strong services sector that includes the food and beverage industry. The government has also implemented policies to encourage entrepreneurship and innovation, which has led to the growth of the food delivery market. Additionally, the country has a young and tech-savvy population, which has embraced the use of technology platforms for food ordering and delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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