The popularity of meal delivery services has been on the rise in Jordan, with a growing number of consumers opting for the convenience of having food delivered to their doorstep.
Customer preferences: Jordanian consumers are increasingly looking for quick and easy meal options that can be delivered to their homes or offices. This trend is driven by the busy lifestyles of urban consumers who have limited time to cook or eat out. In addition, the COVID-19 pandemic has accelerated the shift towards online food ordering and delivery, as consumers seek to avoid crowded restaurants and minimize their exposure to the virus.
Trends in the market: The meal delivery market in Jordan is becoming more competitive, with new players entering the market and existing players expanding their offerings. Traditional restaurants and fast food chains are also joining the trend by partnering with delivery platforms or launching their own delivery services. This has led to a wider range of options for consumers and increased price competition.
Local special circumstances: Jordan has a young and tech-savvy population, with high internet and smartphone penetration rates. This has made it easier for meal delivery companies to reach consumers through online platforms and mobile apps. In addition, Jordan has a large expatriate community, many of whom prefer to order food online due to language barriers or cultural differences.
Underlying macroeconomic factors: Jordan has a relatively stable economy, with a growing middle class and increasing disposable incomes. This has led to higher consumer spending on food and dining, including meal delivery services. However, the country also faces challenges such as high unemployment rates and inflation, which could impact consumer spending in the long term.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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