The Dating Services market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.
Customer preferences: In Jordan, as in many other countries, there has been a shift in customer preferences when it comes to dating. Traditional methods of meeting potential partners, such as through family connections or social gatherings, are becoming less common. Instead, individuals are turning to online dating platforms to meet new people and potentially find a romantic partner. This shift can be attributed to several factors, including the increasing use of smartphones and the internet, which have made it easier for people to connect with others online.
Trends in the market: One of the key trends in the Dating Services market in Jordan is the rise of online dating platforms. These platforms offer a convenient and efficient way for individuals to meet potential partners, with features such as matching algorithms and messaging systems. In addition, online dating platforms often provide a wider pool of potential partners compared to traditional methods, allowing individuals to connect with people they may not have otherwise met. Another trend in the market is the growing popularity of niche dating platforms. These platforms cater to specific groups of people, such as those with specific religious or cultural backgrounds, or those interested in specific hobbies or interests. By targeting these niche markets, dating platforms are able to provide a more tailored experience for their users, increasing the chances of finding a compatible match.
Local special circumstances: There are several local special circumstances that have influenced the development of the Dating Services market in Jordan. One of these is the cultural and religious norms in the country. Jordan is a predominantly Muslim country, and traditional dating methods are often frowned upon. Online dating platforms provide a more discreet and acceptable way for individuals to meet potential partners, particularly for those who may not have the opportunity to meet people through their social circles.
Underlying macroeconomic factors: The growth of the Dating Services market in Jordan can also be attributed to underlying macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income and a higher standard of living for many individuals. As a result, more people are willing to spend money on dating services, such as online subscriptions or premium features on dating platforms. In conclusion, the Dating Services market in Jordan is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the influence of local special circumstances. These trends, combined with underlying macroeconomic factors, have created a favorable environment for the development of the market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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