Grocery Delivery - Jordan | Statista Market Forecast

The Grocery Delivery market in Jordan is expected to achieve a revenue of US$182.10m by 2024.
This projected revenue indicates an annual growth rate (CAGR 2024-2029) of 15.99%, leading to a market volume of US$382.20m by 2029.
In comparison, the Retail Delivery market is projected to reach a market volume of US$182.10m in 2024.
Notably, China is anticipated to generate the highest revenue among global counterparts, with US$266.00bn expected in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$164.10 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 1.5m users by 2029.
Lastly, the user penetration rate in the Grocery Delivery market is estimated to be at 9.7% in 2024.
The grocery delivery market in Jordan has experienced significant growth due to increasing demand for convenient and contactless shopping options.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Jordan, a country located in the Middle East, is experiencing a surge in the Grocery Delivery market. With the rise of urbanization and the increased use of technology, the Grocery Delivery market in Jordan has grown exponentially in recent years.

Customer preferences: Customers in Jordan are increasingly turning to online platforms to purchase their groceries. This shift in consumer behavior can be attributed to the convenience and ease of use that online platforms offer. With busy work schedules and long commutes, many consumers in Jordan are looking for ways to save time and simplify their daily routines. Online grocery delivery services provide a solution to this problem by allowing consumers to order groceries from the comfort of their own homes and have them delivered directly to their doorstep.

Trends in the market: One of the major trends in the Grocery Delivery market in Jordan is the rise of mobile applications. Many grocery delivery services in Jordan now offer mobile applications that allow customers to order groceries on-the-go. This trend is in line with the global trend of increased mobile usage and highlights the importance of mobile-friendly platforms in the modern era.Another trend in the Grocery Delivery market in Jordan is the increased focus on sustainability and eco-friendliness. Many grocery delivery services in Jordan are now offering eco-friendly packaging options and are working to reduce their carbon footprint. This trend is in line with the global trend of increased awareness and concern for the environment.

Local special circumstances: One of the unique aspects of the Grocery Delivery market in Jordan is the prevalence of small, independent grocery stores. While larger chain stores do exist in Jordan, many consumers prefer to shop at smaller, more local stores. This preference for small, independent stores has led to the rise of local grocery delivery services in Jordan, which cater specifically to these types of stores.

Underlying macroeconomic factors: The rise of the Grocery Delivery market in Jordan can be attributed to a number of underlying macroeconomic factors. These factors include the country's growing middle class, its increasing urbanization, and its relatively high levels of internet penetration. As more and more consumers in Jordan gain access to the internet and become more comfortable with online shopping, the Grocery Delivery market is likely to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.