Italy, known for its rich culture, history, and cuisine, has seen a significant rise in the restaurant delivery market in recent years.
Customer preferences: Italian consumers are increasingly turning to food delivery services due to the convenience and time-saving benefits they offer. With busy work schedules and long commutes, many Italians are opting to order food from the comfort of their homes rather than dine out. Additionally, the COVID-19 pandemic has accelerated this trend as people are staying home more often and restaurants have had to adapt to new restrictions.
Trends in the market: One trend in the Italian restaurant delivery market is the rise of online food delivery platforms. These platforms offer consumers a wide range of restaurant options and the ability to easily compare prices and menus. This has led to increased competition among restaurants, driving them to offer more attractive deals and promotions to stand out from the crowd.Another trend is the increasing popularity of healthier food options. Consumers are becoming more health-conscious and are seeking out food that is both nutritious and delicious. As a result, many restaurants are now offering healthier options on their menus to cater to this demand.
Local special circumstances: Italy has a unique food culture that is deeply ingrained in its society. Many Italians take pride in their traditional cuisine and are often hesitant to try new foods or cuisines. However, the rise of food delivery platforms has made it easier for consumers to try new restaurants and cuisines without having to leave their homes.
Underlying macroeconomic factors: Italy has a large and growing middle class, which has contributed to the growth of the restaurant delivery market. Additionally, the country has a high smartphone penetration rate, which has made it easier for consumers to order food online. The COVID-19 pandemic has also played a role in the growth of the market, as people are increasingly turning to food delivery services to avoid crowded public spaces.In conclusion, the restaurant delivery market in Italy is growing due to changing consumer preferences, the rise of online food delivery platforms, and the unique food culture of the country. The underlying macroeconomic factors, such as the growing middle class and high smartphone penetration rate, have also contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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