The Italian cuisine is one of the most popular cuisines worldwide, and it is no surprise that the Online Food Delivery market is growing in Italy.
Customer preferences: Italians love their food, and they take their time to enjoy every bite. However, with the fast-paced lifestyle, there has been an increase in demand for food delivery services. Customers prefer online food delivery services because of the convenience it offers. They can order food from their favourite restaurants and have it delivered to their doorstep without leaving the comfort of their homes.
Trends in the market: The Online Food Delivery market in Italy is growing rapidly, and there are several trends in the market. One of the trends is the rise of online food delivery platforms. These platforms offer customers a wide range of restaurants to choose from, and they can order food from different restaurants in one order. Another trend is the increase in demand for healthy food options. Customers are becoming more health-conscious, and they prefer restaurants that offer healthy food options.
Local special circumstances: Italy is known for its traditional cuisine, and local special circumstances play a significant role in the Online Food Delivery market. Italians are very particular about their food, and they prefer traditional Italian dishes. Therefore, restaurants that offer traditional Italian dishes are more popular among customers. Another local special circumstance is the popularity of family-owned restaurants. These restaurants have been around for generations, and they offer authentic Italian cuisine.
Underlying macroeconomic factors: The Online Food Delivery market in Italy is also influenced by underlying macroeconomic factors. The Italian economy has been struggling in recent years, and this has led to a rise in unemployment rates. As a result, more people are turning to the gig economy, and food delivery services offer a flexible way to earn a living. Additionally, the COVID-19 pandemic has had a significant impact on the Online Food Delivery market in Italy. With the lockdown measures in place, customers were unable to dine in restaurants, and they turned to food delivery services. This led to an increase in demand for food delivery services, and it is expected that this trend will continue even after the pandemic.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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