Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Italy

Italy

Revenue in the Platform Delivery market in Italy is projected to reach US$0.59bn in 2024.
This represents a significant growth potential for the market in the country.
Furthermore, it is expected that the revenue will continue to grow at a compound annual growth rate (CAGR) of 5.74% from 2024 to 2029, resulting in a projected market volume of US$0.78bn by 2029.
Additionally, the number of users in the Platform Delivery market in Italy is expected to increase to 7.9m users by 2029.
This indicates a growing demand for platform delivery services among the Italian population.
Moreover, user penetration, which refers to the percentage of the population using platform delivery services, is projected to increase from 11.6% in 2024 to 13.6% by 2029.
In terms of average revenue per user (ARPU), it is anticipated that each user in Italy will generate US$87.27 in revenue.
This metric provides insights into the profitability of the platform delivery market in the country.
When compared globally, it is worth noting that China is expected to generate the highest revenue in the Platform Delivery market, with a staggering US$165,200.00m in 2024.
Furthermore, China is projected to have the highest user penetration rate in the market, reaching 52.8%.
This indicates a strong presence and adoption of platform delivery services in the Chinese market.
Overall, the Platform Delivery market in Italy shows promising growth potential, with increasing revenue, user numbers, and user penetration rates.
It will be interesting to observe how these trends unfold and impact the market in the coming years.
In Italy, the platform delivery market is rapidly growing, with a strong focus on local, traditional cuisine.

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Analyst Opinion

With the rise of e-commerce and online shopping, the Platform Delivery market in Italy has seen significant growth in recent years.

Customer preferences: Italian consumers are increasingly turning to online shopping, with a growing demand for fast and reliable delivery options. As a result, there is a high demand for platform delivery services that can provide efficient delivery of goods purchased online. Additionally, there is a growing trend towards eco-friendly delivery options, with consumers seeking out companies that prioritize sustainability.

Trends in the market: The Platform Delivery market in Italy is becoming increasingly competitive, with a growing number of players entering the market. This has led to a focus on innovation and the development of new technologies to improve delivery times and reduce costs. Additionally, there is a trend towards the use of drones and other autonomous vehicles for delivery, as companies seek to streamline the delivery process and reduce their environmental impact.

Local special circumstances: Italy has a unique geography that presents challenges for delivery companies, with many rural areas and historic city centers that are difficult to navigate. As a result, companies operating in the Platform Delivery market must have a deep understanding of the local terrain and infrastructure to provide efficient and reliable delivery services.

Underlying macroeconomic factors: Italy has a large and growing e-commerce market, with online sales accounting for an increasing share of overall retail sales. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers have been forced to stay at home and avoid physical stores. These factors have contributed to the growth of the Platform Delivery market in Italy, as companies seek to meet the growing demand for fast and reliable delivery services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.