Meal Delivery - Italy | Statista Market Forecast

In Italy, the Meal Delivery market is expected to achieve a revenue of US$1.35bn by the year 2024.
This projection indicates an annual growth rate of 4.42% (CAGR 2024-2029), leading to a market volume of US$1.68bn by 2029.
Italy's Platform Deliverymarket is anticipated to reach a market volume of US$756.40m in 2024.
When compared to other countries globally, China is expected to generate the highest revenue of US$184.50bn in 2024.
The average revenue per user (ARPU) in Italy's Meal Delivery market is projected to be US$83.55 in 2024.
Furthermore, the number of users in Italy's Meal Delivery market is estimated to reach 18.7m users by 2029.
The user penetration rate in Italy's Meal Delivery market is forecasted to be 27.5% in 2024.
The rise of Italy's meal delivery market is driven by the country's rich culinary tradition and demand for convenience.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Italy has seen significant growth in recent years, driven by a number of factors unique to the country.

Customer preferences: Italian consumers have shown a growing preference for convenience and healthy eating options, which has fueled demand for meal delivery services. Busy lifestyles and the desire for more free time have led many consumers to seek out easy and efficient meal solutions that can be delivered directly to their homes or offices. Additionally, there has been a growing interest in healthier food options, with many consumers looking for meals that are low in calories, fat, and sugar.

Trends in the market: One of the key trends in the Meal Delivery market in Italy has been the rise of online delivery platforms. These platforms have made it easier for consumers to order meals from a variety of different restaurants and food providers, and have helped to increase the overall visibility of the meal delivery market. Another trend has been the increased focus on sustainability and environmentally-friendly practices. Many meal delivery companies in Italy have started to use eco-friendly packaging and delivery methods, in order to appeal to consumers who are concerned about the environmental impact of their food choices.

Local special circumstances: Italy has a rich culinary tradition, and this has influenced the development of the Meal Delivery market in the country. Italian consumers are known for their discerning tastes and high standards when it comes to food, and many meal delivery companies in Italy have responded by offering high-quality, gourmet meals that are made with fresh, locally-sourced ingredients. Additionally, the country's strong cultural emphasis on family and community has led to the development of meal delivery services that cater specifically to families and larger groups.

Underlying macroeconomic factors: The Meal Delivery market in Italy has been influenced by a number of macroeconomic factors, including the country's overall economic growth and the rise of e-commerce and digital technologies. The growth of the gig economy and the rise of food delivery platforms have also played a role in the development of the market. Additionally, the COVID-19 pandemic has had a significant impact on the Meal Delivery market in Italy, as many consumers have turned to delivery services as a safer and more convenient way to get their meals during lockdowns and social distancing measures.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.