The popularity of restaurant delivery services has been on the rise in Bosnia and Herzegovina in recent years.
Customer preferences: The convenience factor is one of the main reasons why restaurant delivery services are becoming increasingly popular in Bosnia and Herzegovina. Consumers are looking for quick and easy meal solutions that can be delivered straight to their doorstep. Additionally, the COVID-19 pandemic has accelerated the adoption of restaurant delivery services as more people are staying at home and avoiding crowded places.
Trends in the market: The restaurant delivery market in Bosnia and Herzegovina is becoming increasingly competitive, with new players entering the market and existing players expanding their services. One of the major trends in the market is the rise of online delivery platforms, which allow consumers to order food from multiple restaurants through a single platform. Another trend is the increasing popularity of healthy food options, with more restaurants offering vegetarian and vegan options.
Local special circumstances: Bosnia and Herzegovina has a rich culinary heritage, with a diverse range of traditional dishes that are unique to the region. As a result, there is a strong demand for traditional Bosnian cuisine among consumers, which is reflected in the restaurant delivery market. Additionally, the country has a relatively young population, with a high proportion of tech-savvy millennials who are comfortable using online platforms to order food.
Underlying macroeconomic factors: Bosnia and Herzegovina is a developing country with a growing economy, which is driving the expansion of the restaurant delivery market. The country has a relatively low unemployment rate, which means that more people have disposable income to spend on eating out or ordering food. Additionally, the tourism industry is an important driver of the restaurant delivery market, with many tourists looking for convenient and affordable meal options during their stay in Bosnia and Herzegovina.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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