The Retail Delivery market in Bosnia and Herzegovina has seen significant growth in recent years.
Customer preferences: Bosnian consumers have shown a growing preference for online shopping, which has led to an increase in demand for home delivery services. This trend is particularly evident among younger generations who are more tech-savvy and accustomed to the convenience of e-commerce.
Trends in the market: The Retail Delivery market in Bosnia and Herzegovina has seen a surge in the number of online retailers and delivery companies in recent years. This has led to increased competition and innovation in the market, with companies offering faster and more efficient delivery options to attract customers.
Local special circumstances: Bosnia and Herzegovina has a relatively underdeveloped retail infrastructure, with many consumers living in rural areas with limited access to physical stores. This has contributed to the growth of the e-commerce market and the demand for home delivery services.
Underlying macroeconomic factors: The growth of the Retail Delivery market in Bosnia and Herzegovina can be attributed to a number of macroeconomic factors. The country has seen steady economic growth in recent years, which has led to increased consumer spending and a growing middle class. Additionally, the government has implemented policies to encourage entrepreneurship and investment, which has led to the development of new businesses in the e-commerce and delivery sectors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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