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Platform Delivery - Bosnia and Herzegovina

Bosnia and Herzegovina

The Platform Delivery market in Bosnia and Herzegovina is projected to reach a revenue of US$1.36m by 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 9.90%, resulting in a projected market volume of US$2.18m by 2029.
By 2029, the number of users in the Platform Delivery market is expected to amount to 133.7k users.
The user penetration in 2024 is predicted to be 2.7% and is projected to increase to 4.3% by 2029.
The average revenue per user (ARPU) is expected to be US$15.90.
When comparing globally, the highest revenue will be generated China, reaching US$166,800.00m in 2024.
China also has the highest projected user penetration rate in the Platform Delivery market, with a rate of 52.8%.
Bosnia and Herzegovina is experiencing a growing trend in platform delivery services, with an increase in local businesses utilizing online platforms to reach a wider customer base.

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Analyst Opinion

The Platform Delivery market in Bosnia and Herzegovina has been steadily growing in recent years.

Customer preferences: Customers in Bosnia and Herzegovina have shown a preference for platforms that offer easy and secure payment options. They also prefer platforms that offer a wide variety of products and services, as well as fast and reliable delivery.

Trends in the market: One of the main trends in the Platform Delivery market in Bosnia and Herzegovina is the increasing use of mobile devices to access these platforms. This has led to a growing demand for mobile-friendly platforms that offer a seamless user experience. Another trend is the rise of e-commerce, which has led to an increase in the number of online marketplaces and delivery services.

Local special circumstances: Bosnia and Herzegovina has a relatively low level of internet penetration compared to other European countries. This has led to a slower adoption of e-commerce and online delivery platforms. However, the country has seen a significant increase in internet usage in recent years, which is expected to drive further growth in the Platform Delivery market.

Underlying macroeconomic factors: Bosnia and Herzegovina has a developing economy with a high unemployment rate. This has led to a growing number of people turning to the gig economy and freelance work, which has in turn driven demand for delivery services. The country also has a large diaspora population, with many Bosnians living abroad and sending goods and money back home. This has created a need for reliable and efficient delivery services to facilitate these transactions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.