The Quick Commerce market in Bosnia and Herzegovina has been developing rapidly in recent years.
Customer preferences: Bosnian consumers have shown a growing preference for convenience and speed in their shopping experiences. This has led to an increase in demand for Quick Commerce services, which offer fast delivery times and a wide range of products.
Trends in the market: One of the key trends in the Quick Commerce market in Bosnia and Herzegovina is the emergence of new players in the market. As the demand for Quick Commerce services grows, more companies are entering the market to meet this demand. This has led to increased competition and innovation in the sector, with companies offering new products and services to differentiate themselves from their rivals.Another trend in the market is the increasing use of technology to improve the customer experience. Many Quick Commerce companies in Bosnia and Herzegovina are investing in new technologies such as artificial intelligence and machine learning to better understand customer preferences and offer personalized recommendations.
Local special circumstances: One of the unique characteristics of the Quick Commerce market in Bosnia and Herzegovina is the country's geography. Bosnia and Herzegovina is a mountainous country with many remote and hard-to-reach areas. This has made it challenging for traditional retailers to reach customers in these areas, and has created an opportunity for Quick Commerce companies to fill this gap.
Underlying macroeconomic factors: The growth of the Quick Commerce market in Bosnia and Herzegovina is also being driven by broader macroeconomic factors. The country's economy has been growing steadily in recent years, and this has led to an increase in disposable income among consumers. As a result, consumers are more willing to spend money on convenience and speed, which has helped to fuel the growth of the Quick Commerce sector.In conclusion, the Quick Commerce market in Bosnia and Herzegovina is growing rapidly, driven by consumer demand for convenience and speed, as well as broader macroeconomic factors. The emergence of new players in the market and the increasing use of technology are both contributing to the growth of the sector, while the unique geography of the country is creating opportunities for Quick Commerce companies to reach customers in remote areas.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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