Platform Delivery - Peru

Peru

Highlights

The Platform Delivery market in Peru is projected to reach a revenue of US$15.55m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.99%, resulting in a projected market volume of US$21.79m by 2029.
In Peru's Platform Delivery market, the number of users is anticipated to reach 528.0k users by 2029.
User penetration is forecasted to be 1.2% in 2024, and it is expected to increase to 1.5% by 2029.
The average revenue per user (ARPU) is projected to be US$38.44.
In comparison to other countries, China is expected to generate the highest revenue in the Platform Delivery market, reaching US$166.80bn in 2024.
Additionally, China has the highest user penetration rate in the Platform Delivery market, projected to be 52.8%.
Peru's platform delivery market is experiencing rapid growth, driven by increasing demand for convenient and efficient online shopping services.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The demand for Platform Delivery services in Peru is on the rise, with more consumers turning to online shopping and food delivery services.

Customer preferences: Peruvian consumers are increasingly looking for convenience and speed when it comes to receiving goods and services. The younger generation is particularly tech-savvy and comfortable with using mobile apps to order food or products online. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and delivery services as consumers seek to minimize their exposure to the virus.

Trends in the market: The Platform Delivery market in Peru is becoming increasingly competitive, with both local and international players vying for a share of the market. One notable trend is the rise of super apps that offer a range of services beyond just food delivery, such as grocery delivery, ride-hailing, and even financial services. This trend is driven by the desire to create a one-stop-shop for consumers, making it more convenient for them to access multiple services through a single app. Another trend in the market is the increasing adoption of contactless delivery options. With the COVID-19 pandemic still ongoing, consumers are more concerned about hygiene and safety, and are therefore more likely to choose delivery options that minimize contact with other people.

Local special circumstances: Peru has a large informal economy, which presents challenges for Platform Delivery companies. Many small businesses and street vendors operate outside of formal channels, and are therefore difficult to reach through digital platforms. Additionally, there are logistical challenges in delivering to some areas of the country, particularly in rural or remote regions.

Underlying macroeconomic factors: Peru has a relatively young population, with a median age of just 31 years old. This demographic trend is driving the adoption of new technologies and is likely to continue to fuel growth in the Platform Delivery market. Additionally, Peru has a rapidly growing middle class, which is becoming increasingly urbanized and tech-savvy. This presents a significant opportunity for Platform Delivery companies to tap into a growing market of consumers who are looking for convenient and affordable delivery options.In conclusion, the Platform Delivery market in Peru is experiencing significant growth, driven by changing consumer preferences and the increasing adoption of online shopping and delivery services. While there are challenges to reaching all segments of the population, the underlying macroeconomic factors suggest that the market is likely to continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.