The popularity of meal delivery services in Peru has been on the rise in recent years.
Customer preferences: Peruvian consumers have increasingly turned to meal delivery services due to the convenience they offer. With busy work schedules and long commutes, many people do not have the time or energy to prepare meals at home. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people have been encouraged to stay at home.
Trends in the market: One trend in the Peruvian meal delivery market is the increasing demand for healthy and organic options. Many consumers are becoming more health-conscious and are looking for meal delivery services that offer fresh, nutritious meals. Another trend is the rise of delivery platforms that offer a wide variety of cuisines, catering to the diverse tastes of Peruvian consumers.
Local special circumstances: Peru's unique culinary culture has also played a role in the development of the meal delivery market. Peruvian cuisine is known for its diverse flavors and ingredients, and many meal delivery services have capitalized on this by offering traditional Peruvian dishes. Additionally, the rise of food tourism in Peru has led to an increased interest in Peruvian cuisine, which has in turn driven demand for meal delivery services that offer authentic Peruvian dishes.
Underlying macroeconomic factors: The growth of the meal delivery market in Peru can also be attributed to the country's strong economic growth in recent years. As more Peruvians enter the middle class, they have more disposable income to spend on convenient services like meal delivery. Additionally, the rise of e-commerce and digital payment systems has made it easier for consumers to order meals online, further driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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